The Guide to Twitter Advertising for Recruiters

The Guide to Twitter Advertising for Recruiters Twitter is a useful channel for recruiters, employers and talent to interact on an informal and real-time basis. Plenty of large  companies tweet job openings, but how can you make sure you reach the right  people? One way is of course advertising. How do you advertise on Twitter with the best results? I recently had a chat with Linda Bolg,  Head of Marketing at Audiense, an end-to-end marketing campaign management solution for Twitter. Have a listen to the audio podcast on  Soundcloud  and be sure to subscribe to the Employer Branding Podcast.  Questions by me, answers by Linda. Why should we advertise on Twitter? There are really three very clear reasons why Twitter is a good place to reach a target audience. The first one is definitely the data available or the insights. So its basically the sheer richness of the data thats available to brands. So in contrast to Facebook, for example, which is a closed social network, Twitter is open. And most Twitter users have a public profile. So what they say is publicly available. If you combine Twitter with a Twitter marketing platform, which offers really deep segmentation and targeting, you can find out things such as obviously target audience  demographics, location and language, but also more importantly you can look at what they are talking about. And this makes Twitter very, very powerful because you can do segmentation based on the discussion people are having about your brand, about your competitor, about a particular topic, if you are doing real-time. So that makes it exciting and very different from Facebook or other platforms. The other thing I would say is the real-time capabilities. Twitter is, without a doubt, one of the best real-time marketing platforms. So whether thats through organic tweets or Twitter ads, it is also the best platform for aggregated real-time content. So if youre doing Twitter ads and you choose to have your Twitter-promoted tweets to show up in your timeline and people are coming to Twitter to look for real-time events, that is incredibly powerful, too. How do you optimise a campaign? The best advice I can give is to use the tailored audience campaign option. The tailored audience campaign setting within the Twitter advertising platform allows you to build your own bespoke lists that you want to create your campaign for. And if you are using a Twitter marketing platform where you can do the deep segmentation, you can create super tailored lists and then you can have really creative ads that fit really, really well with your niche lists. And that is how you get great ROI, really targeted campaigns. The other thing I would say is to make sure that youre using your objective-based campaigns right within the Twitter ads platform. There are a few different options, so really think about what it is that youre trying to achieve. Is it driving leads? Is it driving website traffic? Is it downloads of something? Make sure you picked the right objective-based campaign within the platform. Something which is fairly new to the platform is the user transaction values data. If youre an e-commerce business and youre selling products online, its similar to Google Analytics. So think about the goals in Google Analytics. It works the same way, but you can add the actual value to each goal so you can see the ROI within the platform for each campaign, which is really good. Another thing Id say is experiment with your bid price particularly if you are targeting Twitter users in different regions and in different countries. The Twitter advertising platform isnt available in all countries yet, but you can still target users within all countries if you are account managed by Twitter. So test, experiment with your bid pricing. If its not a real-time campaign and your content for your tweet is more evergreen, you could, for example, lower your price, leave it running for a little bit longer and just see how that works out for your ROI. Id definitely also recommend that you think about what kind of users that you could be targeting and what devices. If youre an app developer, for example, for Android, Id say target Android users, but dont target the other ones. If you, for example, havent got a mobile-ready website, which you should have these days, but if you havent, dont go after the users that are using Twitter on mobile. You have those options, so make sure you select what will work for your campaign. And I think absolutely the most important thing is that you keep on testing. Test, have at least three tweets with different creatives, with different copy in each campaign. Make sure that youre testing different lists, test different messaging, and just keep on testing, and you will find what works for you. RELATED: Twitter Keyword Targeting: How Will It Help Recruiters? Connect with Linda on Twitter @LindaBolg  and  and be sure to subscribe to the Employer Branding Podcast.

How to Find a Career You Love 5 Easy Steps

How to Find a Career You Love â€" 5 Easy Steps Finding a career you love is more than just knowing and doing the job you want. Sometimes, it needs more than just self-assessment. But before you can truly find a career you love, you have to know your interests better, aside from your skills. Love your work and everything else will follow, as they always say. But how are you going to love your work if you don’t know what makes you happy? Well, how to find a career you love? Here are a few simple steps. Steps Towards Finding the Career You Love #1. Recognizing your interests and identifying your desired position are the primary steps towards finding the career you love. If you have an existing job, assess your level of satisfaction with your current work. This will make you understand the root cause of your desire to switch to a new career. On the other hand, if you are a new job seeker, you have to point out the things you think you will love doing. [ALSO READ: How to Make Your Blog Career Worthy  ] #2. After identifying your interests, you also have to make sure that they don’t collide with your skills. Then think of ways on how you will make money out of your skills and interests. If listening and giving advice to people is your passion, then you can be in the field of Counselling. #3. Take time to visit a career mentor. He can be of great help in guiding you towards the career you love. You will also get some advice if you still need to undergo training or earn another degree to be able to take your desired career path. Taking personality tests will also help you determine your strengths and weaknesses. #4. Take time to volunteer. Grab every internship opportunity, especially if it is in the same field with your preferred career. This will give you an idea of what it is like being in the real business world. You will also have the chance to talk to people and ask about how they cope up with their chosen career. In this way, you will gain insights and assess whether the job will fit you. You will also gain valuable experiences to be included on your resume. #5. After identifying the career you love, get support from your significant others. By letting your family and friends know the type of job you are in search of, they will get the chance to notify you about any job openings in your preferred field. Thus, the chances of landing your desired position are higher. [ALSO READ: 4 Cool Careers Unconventional  ] There’s nothing more fulfilling than being paid for doing the thing you love. The problem with this notion usually is that you don’t know how to find a career you love. Well, whatever has prevented you from doing what you really enjoy in your professional life, you will surely find the career you love by considering the above steps.

3 Tips for Attracting Recent Graduates to Your Job Openings

3 Tips for Attracting Recent Graduates to Your Job Openings Did you know there are benefits to hiring recent college graduates? They’re cost-effective, impressionable, and eager to work. However, winning over attractive candidates that every other business is going after can be a challenge. Rudimentary recruiting strategies no longer work. Today’s most talented and qualified college graduates are getting offers from multiple companies before they even finish school. In order to get your name in the running for these individuals, you have to step up your game and become more strategic in how you approach and lure them into the fold. 1. Offer Perks Millennials view their jobs as a part of their life â€" not something that they do from 9 a.m. to 5 p.m. There’s not as much desire to separate work and personal life. Instead, today’s millennial employees would prefer that the two naturally merge and balance one another out. One way to attract recent college grads to your organization is to offer perks and benefits that make life easier on employees. For example, you might consider purchasing brand new smartphones for your new hires. To your organization, a cell phone and accompanying plan only costs a few hundred dollars per year. To a candidate, it could be an influential factor that encourages him to choose your company over a competing company. 2. Encourage Flexibility If you think today’s college graduates are only enticed by dollar signs, think again. Many are actually more interested in flexibility. According to a recent study of millennials, 37 percent of participants said they would take a 6 to 12 percent pay cut if an employer offered flexible hours. The awesome thing about flexible hours is that it’s a whole lot more practical now than it was a decade ago. With connected devices, cloud software, and other remote working technologies, employees can usually work from home just as easily as they can in the office. Are there ways you can encourage flexibility in your organization? 3. Sell the Culture When you think about what it would be like to work for a company like Google, what comes to mind? In all likelihood, you picture generous perks, a casual dress code, free meals, napping stations, and flexible scheduling. Why do all of these things come to mind? Because Google has made a commitment to selling its company culture to those in the job market. While you might not have the same brand recognition as Google, you should still make a commitment to selling your company culture. Word travels fast and people will notice what you’re doing. An investment in recruitment advertising may be worth looking into, but make sure you’re doing it for the right reasons. “Note that the goal of recruitment advertising is not simply to attract candidates based on your companys advantages, but also to give candidates a realistic cultural preview,” explains Steven Hunt, Ph.D. “The purpose of recruiting is to sell the job to the kinds of people who will flourish in your company. The best recruitment advertising attracts good candidates while simultaneously discouraging applicants who would not fit in with the company culture.” Become a More Strategic Recruiter Most talented college graduates aren’t going to knock your door down and beg for a chance. In fact, they often expect employers to take on this role. As you look to enhance your organization’s talent, you need to adopt a more strategic approach. The tips outlined in this article should help you compete for the candidates that you want most. About the author:  Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

Top Tips and Tools To Create A Profitable Blog

Top Tips and Tools To Create A Profitable Blog Chances are, you either have a blog, or have thought about creating one.   Maybe you even had one years ago and it simply died a slow, quiet death.   In any case, because maintaining a blog takes time and your time is quite valuable, youve realized that you want a profitable blog, not just an online journal. If you build it, they will come might have worked for Kevin Costner in the movie Field of Dreams,   but it wont work with a blog.   With 380 new websites being created every minute, if you want to be more than a voice in the internet wilderness, youve got to find a way to stand out as well as how to monetize your blog. Heres our top tips and tools to help you create a blog thats something youre proud of.    And, at the same time, is profitable. A Profitable Blog Starts With Quality If you were to look at the majority of those 380 websites per minute going up around the world, youd find most of them offer no value.   You certainly wouldnt re-visit them.    As   you start out building your blog, go for quality. Template or Custom? A quick search online will reveal tons of sources of template websites.   Many of them are quite well done and create an attractive and pleasing user experience.     A high quality customizable template website can be had for under $100.   On the other hand, you may want to go custom, so theres no other blog that looks like yours.   If thats youre choice, its only limited by your imagination and budget.   You can easily spend thousands for a custom designed site.   We suggest you go with a template. Getting Great Content Do not be tempted to purchase a bunch of prewritten articles to give your blog a boost start.   Google does not give much value to the same content posted all over the internet.    If youre not aware of how important Google is to the success of your blog, read this article about the importance of Googles always-present and watchful eyes. That means youre going to have to create your own content, multiple times each week.    If youre like most new bloggers, its outside your regular job.   So youll need to find time to write, edit, proof, image,   and post your articles. Any part of that can be outsourced.   For a fee, of course. Take on the parts you feel most comfortable with.   You can find very reasonable help for tasks at which you dont excel at many online providers.   For example, if you think you can manage to write your own content, but youre not sure of your grammar and formatting skills, you may want to consider editing and proofreading services. Establishing an Online Presence Just having the blog isnt enough.   In the sea of new websites, youve got to make yours more visible than the others.   To a large extent, that means connecting your blog to appropriate social media sites. Depending on the subject of your blog, youll want to have a blog profile on at least a few of the following: Facebook Twitter Instagram Pinterest YouTube Tumblr Some of the most profitable social media successes are on Instagram and YouTube.   But choose wisely.   Working social media can make you a lot of money.   Or simply eat up a large chunk of your time. Monetizing Your Blog Once youve got your blog running and established your social media channels, its time to start making it profitable.   Heres the most popular ways to create income from your efforts. Advertising From sidebars to popups, all those ads you see on virtually every site are generating money.   Many are ads provided by Google, and each time a visitor to your site clicks the ad, you get paid.   Theres also banner ads, the ads you see on YouTube, and many others.   But be careful, because too many ads adversely affect user experience.   You want your blog visitors to return (traffic), so treat them well. Sponsorship You know those props you see in movies that prominently display a certain brand?   Those are paid placements.   Similarly, once youre established, you can get consumer products companies of all sizes and types to pay you to directly or indirectly show or promote their product.   But there may be disclosures required, so be sure to know the FCC rules. Product Sales Trying to sell products online, either your own or as a re-seller, can be challenging as well as rewarding.   As we said at the beginning, just because you put up a product for sale on the internet does not mean anyone will even see it let alone buy it. Rather than jumping into products sales on your own, consider affiliate marking. With affiliate marketing, you dont have the risk of inventory or the hassle of shipping.   Youre promoting someone elses product and getting paid a commission on the sale.   Amazon has a very easy to use affiliate program thats a great place to start. You Can Do It! As with most things, starting from zero and building a successful enterprise can seem daunting.   Take it one step at a time and be patient.   To summarize: Go for quality as opposed to quantity.   Serve up a great meal, not a bunch of junk fast food Whether its your blog or your social media page, proofread and edit prior to publishing Provide information thats valuable and interesting to your intended audience Monetize gradually, adding sources of income that work with your image and content A blog can turn into a profitable business of its own in a relatively short time.   Who knows, you just might be the next blog and social media millionaire!

Facts About Resume Writing

Facts About Resume WritingYou are able to use resume writing to reach the position that you want with the help of the World that shows the result and accomplishment in resume writing. This kind of resource makes resume writing so easy that it can be done by anyone. The world that shows the result and accomplishment in resume writing can help to create a unique resume that will stand out from all other resumes that you get through other programs.Resume writing is done by people of all ages. This makes it easy for companies to select an applicant who is qualified to do the job. It is very important to find someone who can write a good resume, because they need to show proof of the training and skills required to complete the tasks on the job description.If you can produce a good resume you will be able to succeed in getting the interview and the offer that you want. The world that shows the result and accomplishment in resume writing helps to make resume writing easier than ever before . The way you do this is to understand how to explain your skills, skills and training.A person's resume should be composed in such a way that it is able to provide proof of the skills, training that the person has obtained. For example, a person who wants to change jobs needs to be able to prove that they are qualified for the position. When someone is able to show proof of skills, training they will be able to get the interview.In addition to this, when you make an impressive presentation of your skills, training you will be able to get the interview. The only thing that you need to remember is that you need to impress the person who is the decision maker. This person is the person who is deciding whether or not you are going to get the interview and the offer that you want.To accomplish this you need to include in your resume the necessary details and information. This includes details such as how long you have been with the company, the amount of experience that you have obtaine d, your skills, and the training that you have gotten. By including these items you will be able to show results and accomplishment in resume writing.Once you are able to show results and accomplishment in resume writing you will be able to get an interview. This will allow you to find out if you are going to get the interview and the offer that you want. The internet is very popular when it comes to things such as resumes and resume writing.The online world is also one of the easiest ways to accomplish this. You can use the world that shows the result and accomplishment in resume writing to get the job that you want. You can also use the internet to find the resume writing service that you want, so that you can get results and accomplishment in resume writing.

Summary Sunday Help for A Smarter Modern Job Search

Summary Sunday Help for A Smarter Modern Job Search Do you want  to launch  a smarter modern job search?  If you plan to embark on one  soon or are frustrated by your results so far, this is for you! My goal in sharing or resharing these posts is to help you if you  are struggling with job search. Looking for a job today is going to take more than skimming the big job boards, posting and praying, and waiting. Every article I write, every tweet and status update I share, are to help arm you with the best information on modern day job search. Its a new world- you want to be prepared to know what its going to take. Not using Twitter? Are you struggling with ageism? Can blogging get you a new job?  These are just some of the questions I hope you want answers to. 5 Things Even Smart People Forget When Theyre Looking for a Job by  Adrian Granzella Larssen | The Daily Muse As the title suggests, these  are pretty common sense- AND so worth repeating! Heres a teaser. You and I Know You Can Do That Job, But the Hiring Manager Doesn’t (Yet) Step Away From Your Resume Tell Me How I Can Help You Please read and share! Blogging Your Way to Your Dream Job at a Startup by  Alice Ko for Skillcrush | Mashable The author, Alice Ko, explains how she landed her job with a startup. She also walks you through why blogging is a great idea and what to write about. With LinkedIns publishing feature, you can easily become a blogger/writer today! Why Ageism Isnt Your Real Problem by Lisa Rangel | Chameleon Resumes Almost every day I hear an older job seeker cry age discrimination. This post by Lisa explains whats really going on and what you can do to fix what youre doing wrong. 7 Ways Twitter Can Help You Land Your Dream Job by Amanda Augustine | TheLadders These are several of the 7 ways using Twitter can help you stand out during job search (and your career!) Expand your digital footprint. Receive job-search advice Participate in Twitter chats

Summary Sunday Many Crazy Ways To Stand Out

Summary Sunday Many Crazy Ways To Stand Out Are you sick and tired of having your resume fall into the black hole?  Do you want to guarantee youll be a top candidate in an interview? If you want to stand out, be remembered, and get hired then maybe, just maybe, you can learn a thing or two from these posts. Summary Sunday is a collection of posts Ive discovered and shared during the week. These posts may also introduce you to other resources to help your job search and career! Stand Out Theres been a lot of buzz about standing out, trying new things or using  unconventional ways to capture the attention of hiring managers. Personally, I love the idea! It gives you back some of the power and control! Here are several posts that might inspire you to step outside your comfort zone! Do note, they arent all gimicky. Some of these examples are rock solid ways of proving youve got what it takes to do the job! Break These Job-Search Rules and Get Hired by Liz Ryan @humanworkplace  | Forbes Rules were made to be broken! Liz does a wonderful job helping you accept and embrace this! Being Different Makes All The Difference   by Absolutely Abby  @Absolutely_Abby Abby lays out 5 things you can begin trying today! Go do these things! Please! Crazy  Ways  Top  Creative  Pros  Landed  Their  Dream  Jobs | Fast Company  @FastCompany What can you learn from these crazy stunts and brazen moves? What these candidates did proved they had what it took to do the job! From application to interview, these examples shed light on what hiring managers think about when considering candidates.  Thanks to Steve Levy for bringing this to my attention. Take the Initiative in Your Job Hunt    by  Chris Russell @chrisrussell  | Career Cloud Chris is a recruiter. He explains what one candidate did that really knocked his socks off. Negotiate Yes, you can and should attempt to negotiate a job offer. First, understand when you should and shouldnt!  First, I love Jennys style! Second, she provides wise logic. 4 Times to Negotiate Your Salary (and 3 Times Not To)   by Jenny Foss @jobjenny  | The Muse